Steps
10
in developing
effective
Social Media
2. Channels and Content Strategy
Formulating a clear plan of each social media outlet and developing a vision for the touch points that needs to be implemented when reaching out to customers/clients online.
5. Create Loyalty
Take it to the next level and turn mere likes into people that will freely promote your material by spreading the word to their friends and family. This is usually done by sharing, re-postintg, retweeting, going viral, trending, or merely having users express their opinions about your brand. Be careful, this can be a good or BAD thing.
4. Constant Interaction
Once you obtain a fanbase and receive followers and likes, the next step is keeping them by constantly posting promotional material to keep your fanbase engaged so they don't unlike or unfollow. Be creative with pictures, videos and trending content.
1. Assessment
Get to know your audience first. Find out their wants and needs, and evaluate where you currently are, where you want to go, and how you will benefit from using a social media platform.
3. Build Fanbase
Post content that is attractive and relevant to your targeted group. This is the most difficult step because as a company you must tap into the minds of your targeted group. Great ways to have an interactive profile is to have giveaways. Partner with other popular brands and PROMOTE!