Marketing 188 Mag Midterm April 2014 | Page 3

9. The Story Teller

This role goes beyond the normal medium of communication and customizes channels to best fit that person. They are very diverse when communicating and can use videos, presentations, and narrations to get across their ideas.

10. The Caregiver

is the foundation of human-powered innovation and provides the client with the attention needed to give them a comfortable experience