Marketing 188 Mag Midterm April 2014 | Page 2

The Art of Innovation

1. The Learning Personas

In a company it is important to never become stagnant or satisfied with the current state of the company, successful or not. Since the world is constantly changing and coming more innovative, making sure the company is growing at a pace the rest of world is growing at is importanat.

2. The Anthropologist

This is someone that goes out into the world and interacts with people to observe their day-to-day activities with products and develop a pan to

solve current problems with the product and create innovative ways from their observations of daily life.

3. The Cross- Pollinator

Deriving ideas from unrelated concepts is necessary when being innovative. This role is very diliegent and precise about their work. They pay close attention to how things relate and are open minded to thinking out side of the box when generating new ideas.

4. The Organizing Personas

This role, plays to win and they are more than aware of what it takes to move a company forward in the right direction. They are highly aware of the multiple departments in the company and take time to have knowledge of the entire company, not just in their department.

5.The Hurdler

If you are a go-getter, this is the role for you! This technique goes out and finds something that has never ben done before. Showing optimism and determination to find the next big thing is what this role does best.

6. The Collaborator

As the collaborator, this role is focused mostly on team effort, rather than accomplishing things individually. This role is for a person who is well rounded and is willing to assume the leadership role.

7. The Director

This role has a well rounded view on what is best for the company, as the director, you know the ends and outs of the organization. Their specialties are targeting the next opportunity and encouraging the team to step up when needed.

8. The Set Designer

As a Set Designer, this role is all about zin in the office and making the environment comfortable and stimulating to the mind. They like to change around the work space and seek out new opportunities to stimulate the most creativity in the office