Market Research Reports - Ken Research Notebook Wholesale Buyers UAE | Page 3

notebooks are highly preferred by the school management in the country especially for the
optimization of baggage space.
Diaries followed notebooks and long books with a share of ~% in the overall market consumer
spending. Diaries are highly demanded among the business customers. In corporate houses, the
employees are gifted diaries in the beginning of every year. This attracts a high demand for
diaries in the new years.
One of the major manufacturers of diaries in the country is Tellurian. An average price of a
diary in UAE is AED ~. Diaries are different designs and sizes. Diaries are generally hard bound.
Practical books refers to the notebooks that are used for doing subject related project works in
schools and colleges. Practical Notebooks have relatively long size (mostly A4) and are mainly
used for recording scientific experiments and conduct lab assignments. Most of the practical
notebooks are designed to have 1 ruled and 1 plain side.
Drawing books made out of leaves of drawing-paper, usually blank, but, sometimes partially
printed with elementary designs to be copied in the blank spaces. Drawing books have
comparatively longer breadth size and carry an average of 20-50 pages. In 2016 it accounted for
a share of ~% in terms of overall consumer spending. Graph book sales are heavily constrained
by their usability in stipulated subjects and therefore have limited scope of expansion in the
overall exercise notebook market. Scrap books are notebooks with empty pages primarily used
for sticking newspaper articles, pictures or any other craft materials to be stored as
memorabilia. Scrapbooks come in multi-colored pages and appealing cover designs and prices
may vary widely depending upon illustrative and creative designing and paper quality.
Which Purchase Channel Dominates the Market?
Stationery shops refers to the shops that stocks commercially manufactured writing materials
including paper, notebooks, diaries, pens, pencils and similar other writing implements. The
factor that influences the preference of a purchasing channel includes accessibility, availability,
variety, price and similar factors. In UAE stationery stores are available in plenty and are easily
accessible. Even a less populated emirate has a substantial number of stationery shops. As of
2016, the purchase channel that has dominated the UAE notebook market was stationery store
with a share of ~% in terms of consumer spending. Stationery stores offer the customers the
best possible price. College and school stationery has also a comparatively major share in the
notebook market of the country. As of 2016, it accounted for a share of ~% in terms of overall
consumer spending.
The choice of online purchase channel for buying exercise notebooks and diaries have not yet
gained the desired market traction. However, it was able to garner a share of ~% in the overall