Market Research Reports - Ken Research Notebook Wholesale Buyers UAE | Page 4

consumer spending in the year 2016. Online channels are of two types such as the stationery
shops that have an online selling portal and e-commerce shopping portals that sell exercise
notebooks along with their other product line.
What are the Major Trends and Issues in UAE Exercise Notebook Market?
The UAE has been witnessing a rise in the number of school enrolments from the past few
years. The quality of education in the UAE remains high, despite the negative impact of
including gross tertiary education enrolment in the Global Competitiveness Index.
The number of schools in the UAE with many of the parents demanding high academic
standards is similar to the levels seen in the US. While the UAE and Qatar have both
remained at the forefront in attracting private investors to the education sector, the UAE
has the highest number of international schools in the world; 518 in number as of the year
2016.
Smart education has also been implemented through the digital education initiative, the
Mohammad Bin Rashid Initiative for Smart Learning from 2014. The project is set to
introduce smart classes across all schools and facilitate a modern learning environment by
providing tablets and high-speed 4G networks by 2017.
High cost of machinery purchase and production set up has been a serious challenge for the
market. It has been the reason why companies outsource their manufacturing process to
third parties. Heavy machineries like automatic reel to sheet ruling machine and paper
cutting machine cost very high.
The business for exercise notebook is highly seasonal with majority of the demand
emerging in peak season vis-à-vis average monthly sales. It has been witnessed that the
school season which ranges about 3 months across the country contributes around ~% to
the total sales volume of exercise notebook manufacturers.
How the Competition is prevailing in UAE Exercise Notebook Market
Competition in the UAE exercise notebook market is highly concentrated on few major players.
The market demand is largely met through import of the products from other countries
including China, The UK, The US and others. The country does not have a strong manufacturing
base. There are only two major manufacturing companies in the country namely, Farook
International and PSI. The players in the market include manufacturers and trading companies.
Trading companies execute the import and export of exercise notebook products in the market.
The market is dominated by two major players namely PSI and Farook. The market share is
derived out of the share of domestic manufacturers’ revenue share in the market. Other layers