Market Research Reports - Ken Research Notebook Wholesale Buyers UAE | страница 2

The importers import different types of notebooks and diaries from countries such as China,
Indonesia, USA, India and other major notebook manufacturing countries. In UAE the
manufacturers also import and export finished products in the notebook market. Other trading
companies include Middle East Stationery & Trading Company LLC, Dubai Library Distributors
and others.
Importers either distribute the products directly to the customers in bulk or they sell it to the
distributors at an importers’ price where they earn a margin of ~%. They sell the products
generally in bulk. Selling in small quantities is not carried out by them.
UAE exercise notebook market lacks in terms of the presence of domestic manufacturers.
However, in terms of total consumer spending on the domestically manufactured products
garnered a share of ~% as of the year 2016. The notebook market of the country possesses only
two well-established domestic manufacturers.
PSI and Farook are the two major domestic manufacturers in the country. Though they are
small in number their production capacity is equivalent to the amount of products imported.
However, in the recent years increased efforts are being put in the market for raising the local
manufacturing of notebooks and similar products.
Local stationery stores like Brand Tag have also started their manufacturing within the country
in small units. Over the years the production capacity of domestic manufacturers in the country
has also seen a visible increase. The manufacturing factories for notebooks are located in
Ajman and Sharjah. Domestic manufacturers either sell their products directly to the customers
who demand for goods in bulk or they sell it to the area-wise distributors spread across the
country. As the local demand for exercise notebooks and diaries are increasing, the focus on
the domestic manufacturing is also rising.
Which Product Category Dominated the UAE Exercise Notebook Market?
UAE exercise notebook market includes seven major product categories namely notebooks and
long books, diaries, practical book, graph book, drawing books, pocket/reminder book and
others. Notebooks and long books have dominated the exercise notebook market of UAE by
usage with a share of ~% in the market as of 2016 among all the variants. These books are
highly demanded among the school and college going students. The spending on notebooks
and long books among the people has grown at an average annual rate of ~% during 2011-
2016. It increased from USD ~ million in 2011 to USD ~ million in 2016.
Notebooks have an inherent advantage of slightly low pricing and compactness which
appreciates its sale over long books that are slightly difficult to carry in hand, especially for
young kids. Long books are used majorly by the Grade 11 and 12 students. A5 and A4 size