Market Research Reports - Ken Research Notebook Wholesale Buyers UAE

How Exercise Notebook Market is positioned in UAE?
The UAE has been popularly known for the presence of highest number of international schools
in the world. The market for exercise notebook in UAE has been an evolving industry with a
gradually rising presence of local and regional manufacturers and distributors. Until early
2000s, there was no major player in the market and the industry thrived on imported products
from major notebook manufacturing countries.
Though, a sizable portion of the market demand is still met by imports, heavy efforts are made
to raise the rate of domestic manufacturing. UAE is a highly potential market for premium
notebooks and diaries with increased rate of influencing factors. The market for exercise
notebook is highly influenced by factors such as rising number of schools, student enrolments,
child population, number of business establishments and similar other factors. The demand for
notebooks in the country both local and export demand are largely catered through the
imports.
Since, the country has a lack of domestic manufacturing and availability of raw materials
coupled with affordable and low cost finished products from the major exporting countries
such as Indonesia, China, USA, India and others have supported the rate of imports. However
the country, in the recent years has started putting efforts in raising the domestic production
rate of exercise notebooks. Such a decision was influenced by the increasing local demand for
notebooks. The market has two major manufacturers namely Farook and PSI who are engaged
in both trading and manufacturing. The country has a high preference of center stapled binding
over other binding methods. Moreover, there have been cover types like soft cover and hard
cover. These specifications have opened up many options before the customers making their
purchase more specific. Customer preferences started being more specific to size of paper,
designs, number of pages and similar features. Online channel has a tremendous future in the
coming years as people in UAE are getting highly attracted towards digitization.
Which Product Dominates the Exercise Notebook Market? Imported Products or Domestically
Manufactured
The UAE exercise notebook market has two types of products offered; imported products and
domestically manufactured products. Imported products refer to the notebooks and diaries
that are manufactured in other countries from where the importers procure the same for
domestic sales and re-exports. In UAE the market demand, both local and export is largely met
through imported products. As of 2016, the consumer spending on imported notebooks held a
share of ~% and dominated the market with just ~% share.