Market Research Report Herbalife Performance in Vietnam,Amway Share in Vi | Page 6

The segment grew at the highest CAGR of ~% in the estimated period of six years from 2011 to 2016. Omega 3 fatty acid segment is gaining popularity in the country with growing number of patients suffering from cardiac disorders. The highest selling omega 3 fatty acids supplements in Vietnam are fish oil supplements.

Functional Foods and Beverages Market Segmentation by Food Category Health segment dominated the functional food and beverages market with a revenue share worth ~% in Vietnam functional foods and beverages market in year 2016. In Vietnam, health supplements are consumed for growing concern towards anti-aging, strengthen resistance, reducing risk towards diseases, developing abundant health, support human beauty and health treatments. Digestive segment followed health segment with revenue share worth ~% in Vietnam functional foods and beverages market in 2016. The major reason behind this share is the strong demand in Vietnam for digestive products to deal with diarrhea.