Market Research Report Herbalife Performance in Vietnam,Amway Share in Vi | Page 5

The mass merchandisers segment dominated Vietnam nutraceuticals
distribution channel by grabbing largest share of ~%, thus generating
revenue worth USD ~ million in the year 2016. Vietnamese population
demands for both new and wide product offerings. Multi-channel strategies
adopted by mass merchandisers are gradually more focused on synergies
between stores and online selling of nutraceuticals products, by boosting
their sales through click and collect delivery options, including drive-through
locations. Other major distribution channels include convenience stores,
door-to-door sales, pharmacies, and mail orders.
Dietary Supplements Segmentation by Type of Supplements
Herbal supplements dominated the market with revenue share of ~% in
2016. High prevalence of herbal supplements has been witnessed in beauty
and personal care section which have driven the dietary supplements
market in Vietnam. Ginseng was the most popular herbal dietary
supplement used in Vietnam.