Market Research Report Herbalife Performance in Vietnam,Amway Share in Vi | Page 4

By Dietary Supplements, and Functional Foods and Beverages
Functional foods and beverages segment dominated the Vietnam
nutraceuticals market with revenue share of ~% in 2016. The growing health
consciousness and self health conscious attitude among Vietnamese
population is the major factor responsible behind such high share of the
segment in the country. Additionally, the growing demand for functional
foods in the country has resulted in increased usage of imported products as
people tend to trust these brands more than domestic brands. However,
dietary supplements segment has grown over a CAGR of ~% in the
estimated period of five years from 2011 to 2016 due to growing awareness
among customers about the benefits of nutraceuticals which have been
spread via word-of-mouth, rising education levels and advertising.