Market Research Report Herbalife Performance in Vietnam,Amway Share in Vi | Page 7

Competitive Landscape
Amway dominated the Vietnam dietary supplements market by contributing
maximum revenue share of ~% in 2016 majorly by providing the specific
products which could satisfy the growing demand of health concerns against
strengthen resistance, helps in beautification and health treatment, decrease
the risk of diseases and concerns of anti-aging. Additionally, the company’s
strategic expansion of its business operations by investing in USD ~ million
manufacturing plant in Ho Chi Minh City, Vietnam in 2015 for the production
of their Nutrilite brand helped the company in providing products in
affordable cost, thus generating revenues for Amway in dietary supplements
category. Tienz and Herbalife are other major players operating in the market
with revenue shares in decreasing order.