Market Research on Data Management Platforms Market 2016 and Analysis Data Management Platforms Market Forecast and Segm | Page 5
• Provide access to data vendors
• Estimate price and reach
• Use above information to buy advertising
• Generate reports Request For TOC @ http :// www . futuremarketinsights . com / toc / rep-gb-1933 Data Management Platforms Market : Drivers and Challenges
The presence of digital marketing plays a vital role in the growth of data management platforms market . The marketing and advertising agencies have grown more competitive over the past few years , also personalization of ads to various target markets has increased which has led to many agencies adopting DMPs . DMPs can easily unify data from multiple sources and also segment the users to different categories based on their behavior pattern . This intuitiveness has driven many marketers to shift to DMPs .
Also , there are new sources of first party data which are emerging such as TV set-top boxes , data collected from automobile and wearable technology . Hence , Internet of Things is one of the major driving factors of marketers adopting DMPs .
Report Description
• Provide access to data vendors
• Estimate price and reach
• Suggest new groups of people to target
• Use above information to buy advertising
• Generate reports Request For TOC @ http :// www . futuremarketinsights . com / toc / rep-gb-1933 Data Management Platforms Market : Drivers and Challenges
The presence of digital marketing plays a vital role in the growth of data management platforms market . The marketing and advertising agencies have grown more competitive over the past few years , also personalization of ads to various target markets has increased which has led to many agencies adopting DMPs . DMPs can easily unify data from multiple sources and also segment the users to different categories based on their behavior pattern . This intuitiveness has driven many marketers to shift to DMPs .
Also , there are new sources of first party data which are emerging such as TV set-top boxes , data collected from automobile and wearable technology . Hence , Internet of Things is one of the major driving factors of marketers adopting DMPs .