Market Research on Data Management Platforms Market 2016 and Analysis Data Management Platforms Market Forecast and Segm | Page 5
• Provide access to data vendors
• Estimate price and reach
• Use above information to buy advertising
• Generate reports Request For TOC @ http:// www. futuremarketinsights. com / toc / rep-gb-1933 Data Management Platforms Market: Drivers and Challenges
The presence of digital marketing plays a vital role in the growth of data management platforms market. The marketing and advertising agencies have grown more competitive over the past few years, also personalization of ads to various target markets has increased which has led to many agencies adopting DMPs. DMPs can easily unify data from multiple sources and also segment the users to different categories based on their behavior pattern. This intuitiveness has driven many marketers to shift to DMPs.
Also, there are new sources of first party data which are emerging such as TV set-top boxes, data collected from automobile and wearable technology. Hence, Internet of Things is one of the major driving factors of marketers adopting DMPs.
Report Description
• Provide access to data vendors
• Estimate price and reach
• Suggest new groups of people to target
• Use above information to buy advertising
• Generate reports Request For TOC @ http:// www. futuremarketinsights. com / toc / rep-gb-1933 Data Management Platforms Market: Drivers and Challenges
The presence of digital marketing plays a vital role in the growth of data management platforms market. The marketing and advertising agencies have grown more competitive over the past few years, also personalization of ads to various target markets has increased which has led to many agencies adopting DMPs. DMPs can easily unify data from multiple sources and also segment the users to different categories based on their behavior pattern. This intuitiveness has driven many marketers to shift to DMPs.
Also, there are new sources of first party data which are emerging such as TV set-top boxes, data collected from automobile and wearable technology. Hence, Internet of Things is one of the major driving factors of marketers adopting DMPs.