Market Research on Data Management Platforms Market 2016 and Analysis Data Management Platforms Market Forecast and Segm | Page 6
Report
Description
Report Description
Private Data Management Platforms: They can be either used along with open DMPs or
can be used as a standalone platform. This data includes information on user profiles and
client purchases.
Segmentation On The Basis Of End-User:
• Advertisers: Can segment their customers and also target new customers
• Publishers: Can sell their specific solutions for target audience to advertisers
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Key Market Players
The major players present in the Data Management Platforms Market are Adobe
Systems, Inc., Oracle BlueKai, IgnitionOne, Inc., Rocket Fuel, Inc., NeuStar, Inc.,
MediaMath Inc., V12 Group Inc. and Lotame Solutions Inc.