Market Research on Data Management Platforms Market 2016 and Analysis Data Management Platforms Market Forecast and Segm

Report Description Report Description Send instructions: Whom to send it, through which channel/medium and what message to send There are various channels through which data can be integrated in a DMP, they are: • 1st party data integration: integrated with ad servers, demand side platforms and supply side platform • 2nd party data integration: combines data from 1st party users with data of strategic partners • 3rd party integration: standard integration with 3rd party data providers like social media platforms • Offline data integration: integrate data from offline sources • Mobile data integration: integrate data from mobile devices • Data export tools: can extract data from a DMP in bulk Marketers can make use of Data Management Platform for the following: • Import data • Match customer IDs • Collect new data • Help define groups

Market Research on Data Management Platforms Market 2016 and Analysis Data Management Platforms Market Forecast and Segm | Page 4