Based on the latest data from Malaysian Industry-Government Group for High Technology
(MIGHT), there are approximately 250 companies which are involved in the SBSR sector
nationwide. Assuming the total number of establishments is approximately 250 companies
across the SBSR sector, we aimed to achieve a sample size of n=100 companies. A stratified
random sampling approach was adopted for the survey, where soft quota was set for each
stratum in the sampling frame to ensure representativeness. The companies in the survey
sampling frame were stratified by sub-sector, location of main business activity (region), and
employment size (large company vs. SME).
For the SBSR sector, taking into consideration the target response rate of at least 30% (which
is much higher than the industry average for B2B surveys) and to shorten the timeframe
required to achieve the desired sample size, the survey questionnaire was sent to all companies
in the sampling framework, but follow-up on survey participation was focused on the selected
samples. Responses were tracked on a daily basis to identify areas that require additional effort
to ensure the achievement of the target sample distribution.
5.3.3
Conduct of survey
In order to encourage higher level of participation, the following measures were implemented:
i) The survey invitation included a letter of authorization from MOHR / ILMIA
ii) Meetings with all key industry associations were arranged upon commencement of
study to brief them about the study and to seek their support for the survey, for e.g. to
create awareness and encourage participation during their internal events and meetings,
to connect the project team to the right potential respondents, etc.
iii) Follow-up calls were made regularly during the entire fieldwork period
iv) Close follow-up with respondents who have completed the survey halfway
v) Sharing of key findings with the survey respondents upon completion of study
vi) Survey via telephone and hard copy questionnaire were also be provided as an option
to respondents
The survey length was proposed to be kept to a maximum of 30 minutes to ensure that the
questions focused on the key information required and to minimize respondents’ fatigue which
Environmental Scan – Maritime (Shipbuilding and Ship Repair -SBSR) Sector
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