Not only are they speaking out about animal testing but the brand also created the “Lush Prize”. It consists on awards given to researchers and activists that focus on projects that show alternatives to animal testing.
Lush recognizes packaging creates most of the Earth’s waste, this is why they decided to help and recycle as well. They thought the best way to reduce packaging waste was by completely getting rid of it, which is why they created innovative ways to sell their products in a way that doesn’t need a lot of packaging.