They thought the best way to reduce packaging waste was by completely getting rid of it, which is why they created innovative ways to sell their products in a way that doesn’t need a lot of packaging.
Urban Decay classifies themselves as a cruelty-free brand. They even have a animal testing policy that states they do not test their products on animals nor allow others to do it on their behalf.
They state, “as long as we can deliver the same high-quality products with rich color and texture, we will convert that product to 100% vegan ingredients” (Urban Decay, 2018).
The brand “supports organizations that fight for the rights of women everywhere, and encourage all women to embrace their individuality in everything they do” (Urban Decay, 2018).
“The People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 6.5 million members and supporters” (PETA, 2018).