People are sentimental , so you are more likely to compel them to make a decision that favors your brand if your story targets their emotions . But do not cook up stories or tell tall tales ; they will see through the charade , causing the strategy to backfire . platforms include virtual reality , augmented reality , social platforms ( such as through social commerce ), and digital currencies .
MARKETING
Why Globalization Is Central In Marketing
By Joe Nyutu
Globalization is an emerging trend in marketing . It refers to free flow of ideas , goods and services all over the world . The term globalization first appeared in the early 20th century supplanting an earlier French term mondialization , developed its current meaning sometime in the second half of the 20th century , and came into popular use in the 1990s to describe the unprecedented international connectivity . Its origins can be traced back to 18th and 19th centuries due to advances in transportation and communications technology . This increase in global interactions has caused a growth in international trade and the exchange of ideas , beliefs , and culture . Globalization is primarily an economic process of interaction and integration that is associated with social and cultural aspects .
Global Marketing Trends include investments which marketing organizations are making to become more resilient in the face of economic uncertainty . The first trend is to employ more human-centered design . In uncertain times , people want to feel seen and heard . Optimizing your existing technology infrastructure to be humancentered and inclusive deepens loyalty and retention . Responsive technology takes human needs and cultural insights into account . It involves reviewing the technology stack that underpins your customer journey and looking for places of friction where you are losing or confusing your customers . Then chart a roadmap to update and optimize those touch points by incorporating human-centered design principles to create a more satisfying and inclusive customer journey .
Another global marketing trend is the digital platforms and technologies which offer a long list of use cases and benefits for marketing . Well-designed digital platforms can streamline and simplify the customer experience , incentivizing customers to engage more deeply on digital platforms and capturing valuable customer data . Capitalizing on this data can offer opportunities to improve customer loyalty , satisfaction , and lifetime value through better personalization and decreased friction at every step in the customer journey . Some marketers are prioritizing artificial intelligence ( AI ) and analytics to help orchestrate better experiences and paint a more holistic picture of the customer . Other frequently cited technologies and
“
People are sentimental , so you are more likely to compel them to make a decision that favors your brand if your story targets their emotions . But do not cook up stories or tell tall tales ; they will see through the charade , causing the strategy to backfire . platforms include virtual reality , augmented reality , social platforms ( such as through social commerce ), and digital currencies .
The third-most important global marketing trends are shared is using systems or algorithms , such as data platforms and machine learning , to enhance customer personalization . New platforms and systems that integrate first-party data from customers with information about global , geographic , sociopolitical , and even weather and climate data can assist Global marketing officers in uncovering new insights into customer behavior and preferences from larger sources of data . The evolution in personalization brings data directly into the hands of marketers and arms them with a detailed understanding of the factors that drive consumer behavior , helping to predict a customer ' s likelihood of purchasing or churning , or their lifetime value . It is important to note that these types of detailed segments are fluid and evolving , so dynamic segmentation becomes critical .
Another global marketing trend is influencer marketing . Influencer marketing is a digital marketing strategy where businesses partner with individuals with a significant social media presence to promote their products and services . It allows companies to improve their brand presence and reach a large audience on social media . Global marketing has a lot of youth population ; influencer marketing is an effective way to reach the masses . Brand loyalists are consumers who have stayed faithful to your brand for a long time . A company can convert these people into advocates , as it ’ s a cheap form of influencer marketing that leverages the efforts of others .
But to attract brand loyalists , a company
34 MAL56 / 23 ISSUE