TALK TO US TODAY :
IPSOS ’
PT
GREATER VALUE , AFFORDABLE AND FASTER TURNAROUND PRODUCT TESTING
Do you have a new product formulation quick testing with consumers ; quick “ go ” or “ no go ” decision ?
Do you want to benchmark the performance of your current product with the competition product and identify areas of optimization ?
PT GO is what you need
FLEXIBLE METHODOLOGY
n = 100 *
( With a broad target definition )
2 or 3
Test Products Max
CLT
( Central Location Test )
1.5 Weeks
Results delivery
Coverage
Nairobi only
KEY METRICS
Overall Liking
Spontaneous Likes & Dislikes
Purchase Intent
7 key diagnostic attributes measured on ‘ Just Right ’ scales
TALK TO US TODAY :
Mary . Moraa @ ipsos . com / Edward . Ihaji @ ipsos . com
Costs : 25 % cheaper than standard product tests * This is the default sample size but can be revised upward