The evolution in personalization brings data directly into the hands of marketers and arms them with a detailed understanding of the factors that drive consumer behavior , helping to predict a customer ' s likelihood of purchasing or churning , or their lifetime value . aspects frees up time to achieve other objectives for your company . But before the company starts with automated marketing , build a contact list organically to avoid chasing false leads . Lastly , automated marketing can take a while to yield , so waiting anywhere between six months to two years for returns on investment is not out of place .
must be consistent on every front , especially if a firm is serving an international market . Staying true to the brand message and using recognizable elements in the firm ’ s marketing is one way to keep the audience hooked . The company would also have to maintain or improve the quality of its products or services . And another way to build a loyal customer base is by giving incentives for purchases and interactions with your business . Eventually , prospects will see how faithful and enthusiastic customers are and will want a piece of the action .
At the same time Metaverse is the way we interact with technology . It is defined as a 3D-enabled cyberspace that uses modern techniques like virtual reality or VR , augmented reality or AR , and other advanced internet technology to allow people to experience a business online . Although metaverse uses VR and AR , it does not mean you cannot access it on your laptops , mobiles , or other internet-operated devices . They have to constantly think of what kind of messages to send to generate leads , what their prospects are looking for whenever they visit their website , and their social media impressions .
It ’ s no mundane task to try to sell virtually to people , which is why many companies are turning to automated marketing . To automate the marketing efforts , a company needs software to manage repetitive tasks . Letting a program handle preset marketing
“
The evolution in personalization brings data directly into the hands of marketers and arms them with a detailed understanding of the factors that drive consumer behavior , helping to predict a customer ' s likelihood of purchasing or churning , or their lifetime value . aspects frees up time to achieve other objectives for your company . But before the company starts with automated marketing , build a contact list organically to avoid chasing false leads . Lastly , automated marketing can take a while to yield , so waiting anywhere between six months to two years for returns on investment is not out of place .
Use live-streaming for business promotion as well . Live-streaming can boost your brand ’ s visibility and credibility . There is a good chance that the company ’ s consumers are active social media users and are familiar with its video communication features . So monitor the customers ’ preferred social platform and use the video streaming feature on that site to interact with them . For example , the company can host Question and Answers on Facebook Live and have the customers interact with a prominent person in the organization to build an emotional connection between your customers and the company brand .
You can also latch on partnerships and crossovers with other businesses and industries . Partnerships are one of the best strategies a company can use to reach more people . This marketing strategy , also known as Co-branding , is a campaign collaboration between two brands in which the success of one will bring positive results for the other . The strategy is effective because it increases brand awareness and provides the company with a second party to share any possible risks . Co-branding can also push a company into new markets by leveraging your partner ’ s audience and vice versa . For example , a YouTube channel can partner with a content writing agency to create content while the agency gains promotions and shout-outs from the YouTube channel . Such partnerships help both parties generate leads , gain new customers and enter new markets .
The final global marketing trend is storytelling which is the art of using narratives to pass messages to clients and prospects . Storytelling has become a significant part of most big brands ’ marketing campaigns . National Geographic has perfected this strategy . By crediting the photographers for the images in their posts and providing backstories , the organization maintains its ‘ wow ’ factor and keeps its audience hooked . People are sentimental , so you are more likely to compel them to make a decision that favors your brand if your story targets their emotions . But do not cook up stories or tell tall tales ; they will see through the charade , causing the strategy to backfire .
Instead , when using storytelling , you should study your audience as it does not matter how captivating your story is if you are not sharing it with the right people . But to make your live promotions effective , you need to be consistent . Pick a specific time and day and be prompt . Also , plan and manage the content you intend to share . Finally , know your target audience so that you can efficiently address their pain points in your live videos .
Joe Nyutu is a Leadership , Strategy and Culture expert . You can commune with him on this or related matters via email at : Josephnyutu @ gmail . com or reach him on YouTube : joe nyutu .