Best Practices & Behavioral Patterns

Marketing

The Rise of Data-Driven Marketing

Data-driven marketing is revolutionizing the global industry , but many Armenian businesses still rely on traditional approaches . This has created a demand for marketers skilled in campaign analysis , performance tracking , and real-time strategy adjustments .

Performance marketing , SEO , and content creation remain highly sought-after skills . As businesses focus on cost-effective growth , professionals excelling in content marketing , social media management , and SEO are in high demand . Video marketing continues to rise , with data showing brands using video see revenue growth nearly 50 % faster than those who don ’ t , making video production a key area of investment .