Best Practices & Behavioral Patterns

Marketing

Employer Branding and Strategic Value

Marketers with sector-specific expertise are invaluable for niche markets , as their deep understanding of customer segments drives more effective branding and lead generation . Employer branding has also become critical , with companies investing in this area attracting up to 50 % more qualified applicants and improving retention rates .

Automation and AI in Marketing

Automation and AI are reshaping marketing execution , improving efficiency and engagement . However , the Armenian talent pool lacks significant experience with AI-driven tools , highlighting the need for upskilling in this area . Businesses and individuals that prioritize learning these tools will gain a competitive edge in the evolving marketing landscape .