Best Practices & Behavioral Patterns

Marketing

Freelance and Remote Trends

A large portion of Armenia ’ s marketing professionals , especially in non-managerial roles , prefer freelance or remote work over full-time office positions . This allows them to handle multiple projects and diversify income streams , making it challenging for companies to build in-house teams . Passive recruitment — engaging professionals not actively job-hunting but open to the right opportunity — is often the most effective approach for these roles .

For C-level and head of marketing positions , active recruitment and direct outreach are key . Senior candidates expect personalized compensation packages , opportunities for growth , and the ability to shape the company ’ s long-term strategy .