Magazine Communication Magazine Communication | Page 9

Types of Media:
Firstly, it should be noted that the media are generally divided into three
major groups (depending on the types of media they encompass):
Mass Media: They are those that affect a greater number of people at a
given time. They are also known as measured means.
Auxiliary or Complementary means: These affect a smaller number of
people at a given time. They are also known as unmeasured media.
Alternative Media: These are new forms of product promotion, some
ordinary and others very innovative.
Each of these groups includes a variety of types of media, as can be seen
in detail below:
Mass media.
Types of
Communication
Media
Auxiliary or
supplementary
media.
Alternative
media.
Internet.
Television.
Radio.
Newspapers.
Magazines.
Cinema.
Outdoor Advertising.
Advertising Interior.
Direct mail or direct mail.
Shopping carts with video in commercial stores.
Computer screen protectors.
Interactive kiosks in department stores.
Announcements that happen before the movies.
Places with captive audiences: Elevators, baths...