Magazine Communication Magazine Communication | Page 8

Media:
What are the media?
A communication medium is a technical system used to be able to carry
out any type of communication. This term usually refers to mass media,
that is, those whose communication extends to the masses.
However, there are media that are established in small groups of people
and are exclusively interpersonal in nature. The clearest example of this
is the telephone.
How did the media emerge?
The printing press, originally invented by Gutenberg, is considered the
massive beginning, the historical fact that gave rise to the circulation of
millions of pamphlets and newspapers.
However, there are other scholars on the origin of the media who point
out that in the past the figure of the "town crier" was dedicated to
announcing the main news, regardless of the newspaper’s material
support. The word of mouth was for them the origin of the transmission
of myths and fables, and at the same time the way to affirm certain
social values and a set of shared ideas.
In our societies these
channels are the way people
interact by sharing patterns
in common. These means of
communication are the
materialization of the need
that people have to relate.
Through them a general
opinion is formed at a given
moment about knowledge,
and judgments about the
reality around us.