Magazine Communication Magazine Communication | Page 7

NEWS Friday, INTERPRETING TECHNIQUES November 22, 2019 at 06:30 TO COMMUNICATE SCIENCE SUCCESSFULLY: Irene Vega Today the scientific community not only publishes the results of its research in traditional scientific channels, such as journals in its professional field. Currently, the figure of the researcher goes beyond the academic and scientific circle and intends to approach society in general to make its findings known. However, in order to communicate their daily work and the relevance of their progress, it is necessary to adapt the language according to the target audience and also to take into account the channels of dissemination. The Faculty of Health Sciences, in collaboration with the Scientific Culture Unit and the Vice-rectorate of Research, organizes a scientific communication workshop. The aim of this activity is to provide scientists with resources to ensure that the results of their research reach all audiences. In this sense, the activity that will be held at the Alcorcón Campus on Friday, November 22, aims to address the different formats of dissemination and narrative resources needed to communicate science effectively. The motivation for this activity lies in the need to promote the university life of the Faculty of Health Sciences, not only through cultural activities, Francisco Molina, director of Communication, Extension and University Life at the FCS, and coordinator of the workshop, explains that it is also through transversal scientific actions that meet the current demands of the university community. “Scientific communication through technological media or social networks is a topical issue and has aroused great interest among teachers and students, which already dares to offer some content through these means”, adds.