M6_P1_EN M6_P1_EN | Page 19

Part 1: Getting Ready for Negotiations Phase 2: Development of the negotiation Discussion:  Everything that is granted must be conditional. Nothing is for free.  The less concessions are made, the better. Export Platforms | Module 6: Making the Sale  Management of concessions: • Leave a margin of negotiation in line with the country's business practices. • Never accept the first proposal. • Avoid being the first to make a concession. • Make small concessions, preferably at the end of the negotiation. • Try to keep the other party's expectations low. | 19