Part 2: Customizing for Export Markets
Customizing package design
Labeling
It gives consumers information about
product’s content, origin, preservation
method, ingredients, nutrients, etc.
Consumers are more informed:
Consumers
question
origin,
authenticity and transparency when
they see a large amount of information
on labels.
They demand clean labels (easy to
read and understand).
Keeping a balance in the label
information is key.
Labeling varies from country to country.
Export platforms | Module 4: Getting to Market
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