Part 2: Customizing for Export Markets
Adaptation of brand names in foreign markets
Brand name
Is it convenient to use the same brand
name worldwide?
Assess cultural and language issues:
Find out whether your brand name has
any negative connotation in the target
market.
Consumers can react immediately, if it
happens that the brand name does
not sound right in their language.
The brand name should be easy to
pronounce.
Create a striking brand name.
Export platforms | Module 4: Getting to Market
Colombia
Mexico
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