Part 2: Customizing for Export Markets
Customizing package and label design
Packaging
Appropriate size according to the market:
Final consumer: ¿single-serve
larger sizes, smaller sizes? sizes,
Customer: different
labels, barcodes, etc. sizes,
Colors according
religion:
to
packaging
culture
and/or
E.g., white symbolizes celebration in
Ghana but mourning in Asia
Sustainable packaging:
Recyclable,
Eco-friendly,
Biodegradable
Export platforms | Module 4: Getting to Market
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