Part 2: Customizing for Export Markets
Customizing ingredients and flavor
Ingredients and flavors
New ingredients and flavors should be
adapted to the preferences of the target
consumers.
Research foreign market preferences:
Primary sources: information produced by
you (e.g. “taste tests” with focus groups in
the target market).
Secondary sources: data which has been
collected by others for different purposes.
The "ethnic” or “nostalgia” products:
Niche market.
Since product authenticity is highly
valued, product modifications are minimal.
Export platforms | Module 4: Getting to Market
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