Part 2: Customizing for Export Markets
Customizing ingredients and flavor
Ingredients and flavors
As an agri-food exporter, it will be
important for you to consider:
Food culture of your export market.
Religion
(in
some
countries,
consumption of certain foods is even
prohibited due to religious beliefs)
Health claims of your export market.
Special diets (vegetarians, vegans,
lactose intolerant, celiacs, etc.).
Food additives or artificial coloring and
flavoring may deter import purchases.
Dunkin' Donuts: flavors vary from
country to country.
Export platforms | Module 4: Getting to Market
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