Part 3: Marketing Plan
Marketing Mix - PROMOTION
Define the message you want to transmit
Define the audience
Choose the tools
Examples
Discounts by volume
Sales promotion
Discounts for prompt payment
Sales contests
Short-term incentives to
encourage sales of a
product or service.
They can be directed to
consumers, to members of
the distribution channel or
to both.
Export Platforms | Module 3: Assessing Export Opportunities
Rewards
Publicity and promotions
Samples
Tastings
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