M2_P3_EN M2_P3_EN | Page 10

Part 3: Marketing Plan
SUMMARY: Marketing Mix
Product Price Place Promotion
Quality Strategy Channels Publicity
Characteristics Discounts Coverage/scope Personal sales
Design Payment periods Locations Commercial promotion
Brand name Interest Inventory Public relations
Packaging Markup Storage E-commerce
Sizes Terms Transport Exhibitions
Warranties
Dispatch
Services
Export Platforms | Module 3: Assessing Export Opportunities
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