Part 3: Marketing Plan
Marketing Mix - PLACE
Distribution channels The path or route taken by goods as they move from producer to final
consumer. Example: distribution channel of fresh fruits and vegetables in the U.S.
Commercialization markup:
Exporter
Importer/
wholesaler
Importer/
wholesaler
Supermarket
Small stores
Export Platforms | Module 3: Assessing Export Opportunities
25% - 35 %
Restaurants
Retailer
30 % - 40%
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