Part 1: The importance of planning
Executing your business plan
Step 1. Defining the business
Defining the business:
Area of activity
Core competencies
Target market
Strategy
Ideal customers or clients
Mission and vision
What type of
business are you
in?
Who are you
trying to
serve?
What are
your core
competencies?
How are you
trying to serve
your target
market?
Who are your
ideal customers
or clients?
Export platforms | Module 2: Business plan for export
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