Part 1: The importance of planning
Planning
Hints for preparing the plan
Taylor the plan Do not hide the risks
Adjust the plan to
appeal each
audience. The biggest danger in
export planning is to
identify risks and
Don´t let the planning
ignore them.
process become an
end itself, work on
what you “need to
know” not on what “it
will be nice to know”.
Export platforms | Module 2: Business plan for export
Finding the balance
between planning
and acting
Review, revise and
rethink Put the plan in
writing
Conditions change
rapidly. Helps you clarify your
thoughts and present
them in a logical
sequence.
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