car maker, Automobili Lamborghini.
Automotive aficionados are now given
once-in-a-lifetime opportunities to get
behind the wheel of the rarest supercars
on the planet. Guests have the unique
experience to test drive Lamborghini’s
latest models, including the new
Lamborghini Huracán LP 580-2 and
Huracán LP 610-4 Spyder, at seven
distinct Waldorf Astoria properties
worldwide.
Guests are also invited to book Waldorf
Astoria Golf Experiences, a collection
of exclusive packages that pair the
most elite golf experiences with luxury
accommodations at select Waldorf
Astoria hotels. The annual program will
visit new destinations each year, with
the inaugural year in 2016 featuring
four properties: Waldorf Astoria
Chicago, Waldorf Astoria Edinburgh,
Waldorf Astoria New York and Waldorf
Astoria Orlando.
At Conrad, our goal is to make our
guests’ journeys more inspired through
our intuitive service, stylish interior
design and sophisticated surroundings
and by providing them with access to
a world of connections. Through our
Stay Inspired initiative, we are creating
memorable moments at each of our
26 properties across the globe. We
now provide customized and curated
activities, accessible at StayInspired.
com, in the form of 1/3/5 hour
itineraries that offer guests inspiring and
immersive experiences.
For example, if you have one hour at
Conrad New York, you might sample
gourmet oysters and sparkling rosé on
the Grand Banks schooner; 3 hours,
browse the Metropolitan Museum of
Art on a weekend evening to avoid
the crowds and enjoy the museum’s
Balcony Bar; 5 hours, visit Hudson
River Park for a flying trapeze class,
bicycling and outdoor art installations.
These experiences step away from the
traditional tourist activities typically
offered to guests and create a more
localized and inspired stay.
How has the currency of luxury
changed? What kind of experiences
are your guests looking for and how has
Waldorf Astoria and Conrad adapted to
these new patterns of behavior?
In an increasingly hectic world where
the lines between business and leisure
travel are always blurred, today’s true
luxury is time – white space on the
calendar.
In response to this reality, Waldorf
Astoria and Conrad have developed
programs that tap into guests’ passions,
focus on experiences over products,
and leave travelers with meaningful
memories and cocktail currency.
For instance, the Rome Cavalieri,
Waldorf Astoria Hotels & Resorts,
offers a prearranged 90-minute walking
tour of the Vatican Gardens or a visit to
a classic vineyard in Tuscany or Umbria
for lunch and a wine-tasting experience.
At Conrad Istanbul Bosphorus, a
Conrad 1/3/5 hour itinerary could
include breakfast at a former Ottoman
residence nestled in a lovely park, an
experience in a 16th-century Ottoman
bathhouse designed by renowned
Ottoman architect Mimar Sinana, or a
day in Asia on a guided tour exploring
the contrasting suburbs of Üsküdar and
Kadıköy.
Has this changed the way you market to
your guest? What are Waldorf Astoria’s
and Conrad’s approaches?
Waldorf Astoria Amsterdam
8 ILHA