LUNALIFE
8
Environmental Analysis:
Political/Legal
India is a federal parliamentary republic, which is divided into three different branches: executive, legislative, and judicial. The president of India, Pranab Mukherjee, is Head of State as well as the Supreme commander of the Indian Armed Forces. Although the chief executive of the executive branch is Prime Minister Narendra Modi, whose responsible for overseeing the federal government.
In terms of starting a business in India, it is important to go through a formal registration process in order to have access to services and institutions such as courts, banks, and new markets (Doing Business, 2017). Starting a business can take up to 135 days in order to complete all 12.9 procedures, presenting a very long bureaucratic process. Although India eased the registration process by moving from the physical stamp to an online VAT registration system, reducing registration fees, and eliminating minimum capital requirement (Doing Business, 2017). Though it is imperative to consider the level of corruption present within the country. Transparency International ranks countries on a scale of 0 to 100, with 0 being highly corrupt and 100 being very clean. India is closer to the low end of the scale with a score of 40, putting it at a rank of 79 out of 176 countries (Transparency International, 2016). This explains the county’s ranking of 155/190 economies on the ease of starting a business (Doing Business, 2017). The long bureaucratic process of starting a business poses a threat to Lunapads’ expansion, as it will inflict very large start up costs upon the company.
The government of India is undergoing a national health mission in order to promote menstrual hygiene among adolescent girls in rural India (National Health Ministry, 2013). Through this process, the government of India is supplying sanitary napkins to 107 districts, and selling sanitary napkins to 45 other districts that are better off through a self help mode (National Health Mission, 2013).