LunaUndies
The LunaUndies come in in a large variety of styles as well as colour selections to meet the needs of their consumers, whether they want a tight bikini-like fit to a boxer brief the options are there. They range in sizes XS – 3XL to replace the use of disposal and non-environmentally responsible pads and liners.
Discretion is a main contributor for the Indian female consumers. A study conducted in Bihar stated that nearly sixty percent of women disposed of their used feminine hygiene products and cloths in a field. India already has an excessive overflow of disposal without enough facilities to properly control the problem. Many women also result in the burning of rags used aside from their intended purpose (George, 2016). This product would not be successful in this market since the product itself is the form of a panty. This attracts unwanted attention to it, making women feel uneasy and not purchase the merchandise.
LUNALIFE
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