Alternatives
LUNALIFE
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Currently in India the most common method for menstrual control is the use of a rag or cloth. Even with the advancement of products still a high of eighty-five percent of women are using old cloths (George, 2016). There was a UNICEF study resulting in eighty-three percent of women were unaware of what to do when they first began bleeding causing them to refrain from their education to avoid embarrassment along with being unaware with how to proceed with the situation at hand (George, 2016).
Indian women believe that a disposable pad was not enough to meet the needs of their menstrual cycle which is what came to their preference of the utilization of cloths. Majority of these females only changed their pad or cloth up to twice a day, regardless of the flow. In line with the cloths, cleaning was not taken into serious consideration. Without the proper amount of time to dry in the sun, bacteria would form resulting in an outbreak of illnesses arising in Indian women (Menstrual products and rural Indian women, 2016). Through the introduction of the products listed below aside from the main product Lunapads will bring to India, here were a few other potential merchandise to be sold.
Diva Cup
This menstrual cup is reusable, quick and easy to use and clean as well as environmentally friendly. This device can be worn for the duration of twelve hours at most. It is plastic and BPA free ranging in two sizes, one for women below the age of thirty who have never given birth while the other is for the remaining women in the segment. (Lunapads, 2016).
LunaPads will not be pursuing this product in the Indian market due to a series of factors. Many of the young women in rural areas are constantly on the move with the harvesting of crops, working with their hands and other forms of physical activity. With all this movement, the sanitation maintained with their hands that are expected to be used to insert these products is not ideal and will likely carry bacteria that can bring the females much pain in the future (Menstrual products and rural Indian women, 2016).