LUNALIFE
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Women will be able to use these products in a variety of places, it can be from the comfort of their home to riding on the back of a motorcycle. With the LunaPads there is nothing holding women back from living their everyday lives.
Place
A vital part in a successful business is dependent on where their product is sold on an international level. Accessing a market in which has many potential buyers is key to brand recognition. LunaPads must do this for their expansion to India. The approach that will be taken here initially relies on word of mouth while continuing on to further development with the LunaWarriors having tea parties in the comfort of their homes and able to provide useful information on any unanswered questions women may have regarding their menstruation or the use of our merchandise. The Indian culture is very reliant on gatherings (Moerat, 2016). By having these tea parties where women are provided with a refreshing treat, is an entryway to encourage them to try the LunaPad and with their new appreciation for it, with the expectation that they will inform their friends and have the product gain recognition.
As the implementation of our products continue, there will become more readily accessible to the public. It is crucial to have these selling locations in unobtrusive places to avoid discomfort from their clients and provide them with a safe space since the discussion of menstruation is unheard of in many areas of their market (Lunapads, 2016). Along with the welcoming environment, LunaPads saves greatly on heavy expenses of creating a sales location in different areas in the market. In terms of distribution, it is significantly less costly to import the products from Canada rather than create a new distribution channel in India.
Initially, LunaPads will be entering New Delhi with the urban expansion strategy in play. For each of the nine districts, there will be one executive member from Canada selecting five LunaWarriors along with a manager to monitor the productivity and successful marketing of the brand.