Price
LunaPads will have an efficient pricing strategy to gain the loyalty from their potential India consumers. The targeted market segment is more concerned about value over price (Lunapads, 2016). They invest in products that they believe they will benefit from and improve the quality of their lives. Introducing the LunaPads to the Indian market, each individual pad they will sell at a cost of two hundred and sixty Indian Rupees. The price set encompasses the cost of production, import tariffs as well as transportation. This price will allow Lunapads to compete with the disposable pads that are currently present in the market at a similar cost of two hundred and eighty Indian Rupees for a pack of thirty (George, 2016). This strategy will grant Lunapads a competitive advantage over the disposable, as main differentiator between the two pads will be the life line or each, rather than the price.
In the early stages of the expansion, at the tea parties hosted by the LunaWarriors, there will be a special promotion of a buy one get one half off. This will encourage women to purchase the deal to make it a worthwhile investment. Aside from having the LunaWarriors, LunaPads anticipates that as the business grows in the country selected, that it will become more common for women giving referrals to their friends and family. To further encourage this act, they will be provided a compensation of slight discounts on Luna merchandise or other prizes.
LunaPads anticipates on partnering with the Indian National Health Mission. The Indian government is currently creating a project to promote menstrual hygiene among young women in the rural parts of India. The plan is estimated to cover roughly twenty-five percent of the population of early adult women by supplying them with disposable sanitary napkins throughout several districts in the country (Scheme for Promotion of Menstrual Hygiene among Adolescent Girls in Rural India, 2013). Due to LunaPads encouraging the health of women in this country along with providing them with products that are environmentally friendly, the brand would be a great asset and bring many long term savings.
LUNALIFE
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Marketing Mix Continued: