Panzeri looks forward
and focuses on research
For a 2020
full of novelties
Overcoming the stalemate, relaunching the
challenge: Panzeri has taken advantage of these
months of standstill to prepare for the relaunch,
starting with a significant renewal of the collections.
With four new families of indoor and outdoor lamps
and numerous additions to the existing ranges,
Panzeri rethinks the future of technical and
decorative lighting under the sign of research and
openness to the contribution of designers and
architects, for whom Panzeri is a trusted partner. “To
remain competitive, there is an urgent need for
renewal and growth, also from a creative point of
view,” says Federico Panzeri, General Sales Manager.
“Collaborating with talented designers such as
Matteo Thun, Matteo Italia or Christian Burtolf, has
allowed us to explore the world of decoration from a
new point of view, applying our technical expertise
to flexible projects that are helping us to reposition
ourselves towards the world of contract.”
The collaboration with Matteo Thun, which began
in 2019 with the Tubino and Firefly in the Sky
series, now gives life to VENEXIA, a new outdoor
collection inspired by the lagoon atmospheres and
Murano glass. Evocative of the transparency of
water, it proposes essential shapes, mirroring the
shapes of the wooden “briccole” that punctuate
the Venetian canals.
On the recessed luminaires front, the new MARK
series by Matteo Italia - Italia and Partners
combines the decorative element with the
architectural one, thanks to the finishing
rectangular frame that allows for refined
combinations with the interior design of spaces.
Enzo Panzeri’s research, on the other hand, gave
birth to ARENA, a ring available in three sizes
that combines a soft diffusion along the line of
light with the concentrated beams of the
adjustable spots, offering high visual comfort and
flexibility in the configuration of different
scenarios.
As for the range of profiles, the KIPS series, also
designed by Enzo Panzeri, offers a very thin LED
strip in opal white silicone that draws a luminous
line that is only 6 mm thick, with linear and
curved elements that can be combined with each
other.
These four new series, which embrace both the
decorative and the architectural, are joined by the
new products conceived for existing families, such
as BELLA, designed by Enzo Panzeri, now
available also in the wall version with a base and
enriched by the lampshade accessory designed by
Matteo Thun, and TUBINO, once again by Thun,
now available also in the pendant version. Further
configuration options are also available for the
GINEVRA ceiling version by Christian Burtolf,
thanks to the introduction of the dynamic white
technology, as well as for ZERO ROUND
ACOUSTIC, an extension of the Zero Round line
by Enzo Panzeri, which improves acoustic
comfort thanks to an innovative PET material that
can significantly reduce reverberation through its
generous surfaces.
Finally, 2020 will see the launch of a new retail
partnership with the Australian company
Luxxbox, a specialist in sound-absorbing lighting
solutions such as the Birdcage and Vaporecho
suspensions sold throughout Europe by Panzeri.
For Federico Panzeri, a “partnership” is also a
strategic alliance with other companies in
different but similar fields, such as the one started
with Listone Giordano: “We have signed a
partnership agreement not only to share an
exhibition space, L’Arena Listone Giordano in via
Santa Cecilia/via San Damiano in Milan, but also
to create a place for relationships, a place in which
dialogue with the client and the designer can take
place. Here we will stage, as soon as possible, a
rich programme of events dedicated to the world
of design, together with Listone Giordano and
other companies, such as Vaselli for stone, Matteo
Brioni for raw earth, and Blueside for borosilicate
glass.” The objective: to successfully convey the
value and intrinsic quality of Panzeri solutions in
a language that is not only technical but also
contemporary.
LUCE 332 29