Brand Ambassador
CRAIG FRASER
“Avid Bass angling supporter, promoter, Protea angler
and SABAA President” – this best describes Craig
Fraser (Western Cape), who is also one of our very
ac ve Lowrance Brand Ambassadors!
Craig's interest in bass angling began as a youngster of six
in Zimbabwe, where he fished with his father and older
brother (who s ll fishes for Zimbabwe). In 1987, he moved
down to South Africa (aged 17) to look for work and he
joined an IT company for the next four years.
Running alongside his business career was his consuming
passion for bass fishing and before long he had moved onto
the compe ve ladder. Since 1998 he's been awarded
20 x Protea Cap's, either as team Captain and/or managing
both the Senior and Junio r Protea Teams on mul ple
occasions, both locally and abroad.
Over the past 18 years he's been elected to serve on
SABAA's Execu ve Commi ees, star ng as Western
Province President, then Divisional President, and currently
South African Bass Angling Associa on President (this is his
second year).
Hardworking and independent, Craig decided to go it
alone and started his own successful company ITS
Computers, which is s ll going strong today.
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