Logo Design Brief Template Logo Design Brief Template | Page 6
3. About Your Logo
3.1 Customer Perception
List words or phrases that best describe the overall emotion, mood and impression that you want your
logo to convey to existing and prospective customers (for example professional, fun, cheap,
expensive, etc.).
3.2 What Logos Inspire You?
Please list (or attach) logos that you have seen that you particularly like and/or that inspire you and
may help define the style of your brand.
3.3 Colours
Please list any colours that you would either like to incorporate in your logo and/or that you do not
want to use.
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