Logo Design Brief Template Logo Design Brief Template | Page 7

3.4 Logo Wording
Please detail the exact words or acronyms that are to be included in your new logo (if any). This will
normally be the name of your business or product/service (for example, “BlueIce Brands”).

3.5 Tag Line
If you have an existing tag line which should either form part of the new logo or will be used along with
the new logo from time to time, please write it below. If you do not have a tag line then we would
suggest that you consider creating one since a good tag line can often form the foundations of the
visual direction of the logo (for example, our tag line is “Creating Brands That Work”).

3.6 Logo-Specific Images
Do you have any specific images, symbols and/or icons that you feel sum up who you are and what
you do and want to be inc