Logo Design Brief Template Logo Design Brief Template | Page 3
2. About Your Business
2.1 What Does Your Business Do?
Briefly explain what your business is all about - be as descriptive as possible and ‘sell’ what you do.
Consider what you would say in less than 30 seconds to someone who knows nothing about your
business that would give them a clear understanding of what you do and inspire them to buy from
you.
2.2 Describe your Products and/or Services
Please list all of the products and/or services that you provide or will provide that will be branded
using this new logo. Please be very specific with this information and include any products/services
that will or may be co-branded.
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