2. Logo: as with the name, the logo will remain with the social start up possibly forever! Therefore, it needs to memorably and effectively visually represent the social start up itself, as reflected in the chosen name, its mission, its idea, and its vision of the future. You will need to ensure that the logo will look good in both colour and black and white, and that it can be easily be resized.
3. Values, Vision, and Mission: Combined together, the values, vision, and mission drive the social start up and its operations. These must be agreed by all participants now and then clearly communicated to all stakeholders through the marketing and operations.
34