Draft here the values, vision and mission for the Social Start Up
Values: underpin the social start up and guide its behaviour. These values should be made explicit in the start up ‟ s mission.
Vision: this is what the social start up strives to achieve. It ‟ s about your dream of where you want to be in the future. The vision drives and guides the social start up by describing what it must achieve to be successful.
Mission: in one or two sentences, the mission clearly communicates the values, purpose and service of the social start up. It is an precise statement of how the vision will be achieved.
‣ Developing an Effective Marketing Plan
Explain to the participants that marketing is essential for success, and therefore, the rest of this session will be spent on designing the marketing plan. The marketing plan will be one of their most important strategies so make sure they develop it and implement it fully.
An effective marketing plan will help the social start up to: 1. attract many new and repeat customers 2. retainexisting customers and encourage them to buy more from you on a regular basis 3. think about the sustainability of the social start up
Every marketing plan will be different depending on thestart up and its team, its strategy and the environment in which it is operating. However, the key to marketing a social enterprise successfully in a given environment, is to implement a plan with one or more of the following strategies:
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